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Richard Branson is the featured guest at this year's Surrey Regional Economic Summit.
Mayor Dianne Watts says she and the British billionaire share the same motto.
"When we want to get something done... and it's, 'screw it, let's just do it.' And what i found very interesting is when I came across this book that Sir Richard Branson wrote, I thought 'he's stolen our title!'
Branson, who hails from Surrey, England, explains his take on the phrase.
"I think that quite a lot of people just analyze too much and just don't do it. My approach has always been, if i have an idea and I feel I can make a difference in other people's live, just get on and try and create that."
Branson was speaking with CKNW's Bill Good, who's moderating the summit.