TransLink says data from the one-million Compass Cards will help them adjust service to better meet commuters’ needs.
Spokesperson Jill Drews says data has always been collected over the years, but says the card has helped increase the amount of information available.
“So planners before would use things like census data and we did a trip diary survey every few years to find out how customers used the system, but now with Compass, we’re able to see what all of our customers are doing and target service where it’s needed to make the system more efficient.”
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She says they are hoping to see if more customers use a particular route versus other options.
“We could also see if the demand is exceeding the capacity and maybe increase service or propose new route space.”
But she says they are respecting passengers’ privacy.
“All of the procedures that we use for the compass program adhere to the BC Freedom of Information and Protection of Privacy Act.”
Drews says 95 per cent of trips on the transit system right now involve a compass product.