With ride-sharing services set to hit the roads by December 2017, it seems B.C.’s sharing economy opportunities are expanding.
But really, how likely are you to use services such as Uber or Airbnb?
A new survey says 51 per cent of Canadians are familiar with these services but only younger people seem to trust them.
Dan Keon, Director of Marketing and Communications for Allianz Global Assistance says half of the participants who said yes to using one of these services are betweens the ages of 18 and 34.
“Millennials of any group said that they would trust sharing service providers more than the others.”
LISTEN: The Simi Sara Show: Who is saying yes to up incoming ‘share economy?’
He says it seems this enthusiasm hasn’t extended to Gen Xers, partially because many of these services are technology driven.
“Perhaps if you’re from an older generation you’re not quite as familiar with that sort of thing or perhaps not as willing to trust services booked through those types of services.”
In order for companies to continue to grow and attract all demographics, Keon says more traditional channels of this industry will look to evolve.
“We may see more promotion of these brands and communication into the broader public to help establish that trust.”
He adds, while 36 per cent of respondents said they do not trust these services, “we may see those numbers increase” in years to come.