The City of Vancouver has approved a new logo which will cost taxpayers $8,000, and possibly more, and it’s already getting a heated reaction.
The city says the new “wordmark” was ordered in a bid to be more identifiable to the city’s ethnically diverse population.
NPA councillors George Affleck and Melissa de Genova were the only dissenting votes against the controversial new design.
LISTEN: NPA Councillor Melissa de Genova explains her problems with the new logo
de Genova says the price tag is excessive, particularly after the city raised property taxes to fight the overdose crisis.
“If Council thinks we’re in such dire need of money for the opioid overdose crisis, why did we spend $8,000 to re-brand and to introduce a new logo when citizens of Vancouver were previously happy with the logo we currently had?”
However, the $8,000 price tag doesn’t factor how much it’ll cost to replace existing signage.
The city’s six ‘Welcome to Vancouver’ signs will need to be replaced over the course of next year’s budget, at a cost of $25,000 each.
The city last redid its “visual identity” in 2006.
But while the new wordmark is intended to present “updated image of the City of Vancouver as a modern, innovative and highly desirable place to live and work,” social media was quick to react – and wasn’t particularly charitable.
Congrats, Vancouver council, way to spend $8000 MOTHERLOVIN DOLLARS on a logo change we didnt want and didnt need. #GiveMeThatMoneyInstead— 롬🌐ROM (@RoMsicle) February 22, 2017
my suggestion for the new city of vancouver logo. thoughts? its pretty dope, eh? pic.twitter.com/DPUUPPGgh2— Jaime Bueza (@jbueza) February 22, 2017