If you don’t know what Simsub is you will certainly recognize that it will not be in effect when Super Bowl-51 airs on Sunday, February 5.
This will be the first-time Canadian viewers will be able to view the U.S. game in its entirety, including the much-hyped U.S. commercials.
Bell Canada, the rights holder for NFL in Canada, and who pays the NFL a fee for those rights to show the game across Canada on CTV, will not be able to substitute Canadian ads this year for the much-vaunted U.S. commercials.
The NFL and Bell are suing the CRTC over the switch, and rightfully so.
The network says this could be just the first edict that could cost Canadian broadcasters, who are suffering from diminishing advertising revenue, more than $200 million annually if Simsub for U.S. programming is not allowed.
By the way, the cost of a one-minute commercial during the US Super Bowl broadcast is reportedly about $4.5 million.