With files from Kyle Benning
The Mayor of Richmond says the decision to start a bylaw regulating language on bus bench ads won’t force the city to look at commercial signs again.
Malcolm Brodie says bus shelter ads will be regulated because it is on city property and is a contract between Richmond and a service provider.
“That’s quite a bit different from the previous situation which involved commercial signage and there were some specific Charter provisions that talked about the freedom of expression.”
The bylaw indicates that bus advertisements with a foreign language must include at least 50 per cent English.
The General Manager in charge of bus bench ads in Richmond says the new regulations haven’t altered their bottom line.
Steve McGregor says incorporating 50 per cent English into the signs hasn’t resulted in less revenue.
“Have we lost business because of it? No. I don’t believe so and I don’t think in the future we will either. I think the dual language, the 50-50, it just reaches more people. It increases your exposure.”
The contract between Richmond and Pattison Outdoor came into effect on Aug. 1.