A move by the Vancouver-based Earls restaurant chain to switch to hormone-free meat from an american supplier is causing a backlash.
The company announced yesterday that it was switching suppliers through a program called Certified Humane.
The company says the certification means the animals used will be both free of antibiotics, hormones, and steroids, as well as raised in farms that meet ethical guidelines. It adds it had to go to the U.S. because Canadian suppliers couldn’t keep up.
“At this time there simply isn’t enough raised without antibiotic beef in Canada to meet our demand, but when this changes in future we will absolutely revisit our suppliers.”
However, that decision isn’t going over well with Canadian cattle producers.
Both the Canadian Cattlemen’s Association, and the Alberta Beef Producers have slammed the decision, the latter saying Earls has missed the mark on it’s assessment of the Canadian industry.
“It is unfortunate a Canadian company would not consult with the Canadian beef industry prior to making this choice – resulting in the incorrect implication that our beef is not humanely raised.”
The move has also sparked outrage online, where the hashtag #BoycottEarls has begun to spread.
Earls says it spent three years trying to source new product, but wasn’t able to find a supplier in Alberta that had both the Certified Humane designation, and could keep up with demand.