BC’s Minister responsible for Uber says the ride-share company’s new marketing campaign pressuring lawmakers to give them the thumbs up won’t sway his decision one way or another.
Peter Fassbender says consultations with stakeholders are still underway to develop a “made in B.C. solution.”
“There is one major circumstance that is different and that is our insurance regime and one of the things we’ve heard from other jurisdictions is concerns about liability insurance that Uber drivers may or may not have. That is not acceptable for us.”
Uber’s new marketing strategy includes the ability to open the Uber app to see what the province would look like with ride-sharing, encouraging citizens to sign a petition and write letters to the Premier, and a series of radio ads.
“I know Uber is anxious. They think we should just make the decision and let them come and start operating and we’ve clearly told them we are going to do it right, we are going to take our time, and make sure we do fulsome communication and engagement.”
Fassbender says Uber can buy all the radio ads it wants, but it won’t pressure the provincial government to speed up its decision.