Star Wars fans who have been frozen in carbonite the last few months, and hence haven’t got a ticket to tomorrow’s premiere of The Force Awakens aren’t totally out of luck.
But a seat at the year’s most hotly anticipated film probably won’t come cheap.
The film has been sold out for months, but online it’s a different story with websites like Craigslist, Kijiji, and ebay awash in listings.
But while the face value of tickets ranges from $13-$23, online things get a whole lot steeper.
That’s in spite of Cineplex releasing another block of tickets earlier this month, adding 50% more screens because of “unprecedented demand.”
“That amounts to an additional 160 additional showtimes of Star Wars: The Force Awakens at 115 theatres across Canada,” the company said in a release.
The cinema giant estimates the movie will be showing on 500 Canadian screens over the weekend, in some cases with showings running 24 hours a day.
Experienced ticket re sellers like Mario Livich of Showtime Tickets says this is the first time he can remember movie tickets being traded like concert or playoff seats.
“Boy oh boy I think it’s a perfect storm of the hype around this movie and the technology that allows people to do so, so no, it’s not something that I can recall happening, but it makes sense.”
But he says the eye-popping price tags might not be telling the whole story.
“Like any posted price, what people ask for something and what they’re really getting is usually very, very far apart. Sometimes people think they’re holding onto gold, and the fact is they’re actually holding onto a perishable comodity and if it’s not priced right, they won’t sell.”
That might be the case for that $300 seat. The seller says he hasn’t had a taker yet, but claims he has been offered as much as $200, and says he’s confident it will sell.
“What we are living with this movie is crazy. The hype is palpable.”
It’s a trap
But fans anxious to snap up a last minute seat at a weekend showing are being reminded to be wary of scams.
The Better Business Bureau issued a warning earlier this month about the potential for bogus tickets to surface on line.
“Screenings have been sold out for a couple of months and that means there is an even greater sense of urgency that scammers can prey upon.”
That warning comes after a string of counterfiet ticket incidents in town, including the Women’s World Cup, Taylor Swift, and AC/DC concerts.