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Party logos: More Adrian Dix, less Christy Clark
Vancouver/CKNW(AM980)
Jordan Armstrong | Email news tips to jarmstrong@cknw.com
2/17/2013

With less than three months to go until election day, both of British Columbia's major political parties have altered their logos.

It's a case of more Adrian Dix and less Christy Clark.

The BC Liberals have removed any reference to the premier from the party logo -- which now reads: "Today's BC Liberals."

The logo previously featured Christy Clark's name in large, red and blue lettering, leading some to dub it "The BC Christy Party."

BC New Democrats have done the opposite -- recently adding leader Adrian Dix's name to the party stamp.

Simon Fraser University Marketing professor Lindsay Meredith says it's clear the premier's image has worn thin.

"And conversely, the NDP have now found with a lot of help from spin doctors making [Adrian Dix] much more presentable, finding out that this guy might be getting a little bit of traction with the voters, and so the NDP are basically hitching their wagon to that star."

Meredith adds sudden brand changes can also lead to confusion and -- sometimes -- consumer disloyalty.


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  1. bctaxpayer posted on 02/17/2013 06:38 AM
    So risky Clark's image has worn thin and Mr. Dix is much more presentable.This is great news for Dix and it shows also that more and more BC Tax Payer's. are getting sick of risky Clark's attack ads and risky's arrogant nature.What goes around comes around.See risky you are not preferred by BC Taxpayer's.You will be dumped on May,better start looking for a job.
  2. WilliamS_3961 posted on 02/17/2013 08:04 AM
    Boy, one would figure this Province could come up with a better choice than either of these two.
    1. KellyS_2296 posted on 02/17/2013 08:07 AM
      @WilliamS_3961 There is... BC Conservatives. The ONLY viable option to the province-destroying fibs or ndp. 20+ years is enough
  3. WayneM_9172 posted on 02/17/2013 09:42 AM
    I'm not getting a clear image from the media or comments here about the road ahead of us in BC.
    Surely, BC Film could have helped out so much more in the past by doing a fIlM about BC now and again.
    BC advisers to all parties must have a pretty dark image of the Province.
    LOL
    LOL
    1. insite posted on 02/17/2013 10:43 AM
      @WayneM_9172 It would seem that the BC government throne speech promising a trillion dollar LNG industry resulting in billions of benefits to British Columbians was an attempt to convey the image that you are looking for.

      But, instead of reinforcing that image, the media panned that vision as being delusional and a pie-in-the sky pipedream,

      And, for good reason.

      Have a look at Alberta and its concerns over its natural gas furure. In its studies, it considered risk such as competition from other jurisdictions, present buyers discovering and developing their own shale gas, extreme volaitlity in demand and prices, well-depletion rates, environmental impact and costs, costs of drilling, production, gathering and piping, iiquifying and transportation.

      These risk factors,are not necessarily common-they apply differently to every gas-producing jurisdiction.

      It seems that Alberta has done its homework even though it has been producing natural gas for many decades. Yet, the future for natural gas in that province is far from being clear and certain.

      On the other hand, British Columbiann have been treated to a pre-election document promising a golden future when not a single LNG plant is operational-let alone announced as a go.There is no indication that BC has done a risk analysis-certainly, the prevailing optimism suggests that it has not.

      That said, British Columbians are in favour of monetizing our vast natural resources. And, we would like to believe that LNG, in addition to other resource sectors, will increase our properity.

      But, the announcement, packaged in an pre-election throne speech, leaves one to wonder whether the LNG benefits are being overstated-especially, over 30 years in a uncertain world economy.
  4. miltw posted on 02/17/2013 10:14 AM
    Liebrals are realizing that it was cristy milf toast flushing them every time her milfy smirk was forced on us. Hope that also means they are going to stop showing her every time and I can stop switching TV channels so often. Soon as the liebral ads come on I leave that station even in the middle of a show or news. Can't stand that smirk. Next I am going to start putting them in the deleted catagory and rely on the internet and CKPM -98 fm for truth from AGT and their lack of talk and easy listening music..
    1. RegA [deleted] posted on 02/18/2013 08:01 AM
      @miltw There is only one thing that irritates me more than listening to CC's commericials. It's the anal orifice that screams at the end of the Spence Diamond ads on the big NW. Just before Valentines Day(a Hallmark invention which has backfired due to dollar stores), Spence was spending THEIR money 2 to one over OUR money, promoting CC and the Liberals. The Libs are on about AD's back dating a document. Who cares, yet they keep pounding it into us. Compared to the erections the Liberals have pulled, the NDP is lily white and virginal with their new attitude, which I hope has merit. There are 2 things for certain, in this life, as I know it. I won't buy anything from Spence, and I won't vote for CC and her pack of thieving, lying crooks. I was going to whine about NW too, but another time, I have wasted enough time, but feel better. GO NDP GO!!!!!!!!!!!!!!!!
  5. Specimen Yarp posted on 02/17/2013 10:20 AM
    The NDP has forced candidates based on race and gender. They will never get my vote. And their leader is an admitted fraudster? Who in their right mind would vote NDP?
    1. Ken280 posted on 02/17/2013 10:53 AM
      @Specimen Yarp Who in their right mind would vote for the Liberals/Cons of the coalition or the Cons/Liberals of the coalition.At least the NDP stands on their own two feet and not make sweet heart deals to keep in the most corrupt government in BC's history, for 12 yrs! Were you in your right mind know the stealing was going on and say that is ok! You sold off this province to the friends of these Liberal/Cons of the coalition,watch and see the Job offers to these thieves and from the people that directly benefited.Go NDP Go
    2. TonyB_0924 posted on 02/17/2013 11:41 AM
      @Specimen Yarp And Christ Clark is also a known cheat when it comes to Election rigging
  6. joes_2868 posted on 02/17/2013 10:28 AM
    Adrian will have to do a lot of explaining to the voting taxpayers about NDP blunders being made by the NDP governments in Manitoba and Nova Scotia.
    Premier's Greg Selinger and Darrell Dexter are doing major harm to him and he is doing nothing about it.

    NDP BLUNDERS IN MANITOBA AND NOVA SCOTIA EQUALS ADRIAN DIX.

    He has to also explain why the NDP in Nova Scotia is going to be a one time wonder like that of Dave Barrett's NDP government.
    1. Ken280 posted on 02/17/2013 11:00 AM
      @joes_2868 Oh! Thumper Joe! still trying to get that grouse, in Manitoba and Nova Scotia. Do you really think people care about other provinces at this time. I think he will be busy enough looking through the book of the Liberal/Cons of the coalition and you should be worried also! you better have a lot of explanations, Thumper Joe! Go NDP Go
    2. miltw posted on 02/17/2013 12:39 PM
      @joes_2868 Why should adrian dix be required to explain something blundered by another province, did they cry while the liebrals were running BC into the sewers.? Let him worry about fixing the mess in BC and let Manitoba and Nova Scotia worry about their own problems.

      But because I am a fair minded person I am willing to let either of these poorly ran provinces that have been ruined by crooked politics have all our BC Lieberals provided they agree to pay for the move ASAP. ps: I would even take a cheque if it helps them.
  7. WayneM_9172 posted on 02/17/2013 11:40 AM
    Thank You Insight.
    Billion and trillion dollar stories are not wasted on me as I have been analyzing BC's gold resources for the past two months with a free miner's licence.
    BC has much gold still and we are only waiting for new technology to find it.
    Imagine if we knew where all the gold is that came down the Fraser River.
    It was more than fun designing equipment to find all this gold robotically.
    Ingenuity can Rock this Province.
    Otherwise everyone grab a shovel and help me dig this summer because I've been analyzing RE numbers for 2 years and not much going there now.
    1. miltw posted on 02/17/2013 12:48 PM
      @WayneM_9172 Shovel? it is going to take at least a front end loader or perhaps heavier equipment borrowed from Alberta to clean out the mountain of BS that is in Legislative building in Victoria.

      Crissy was right to get sick of her job when it kept this hardly working single mom to poor to afford a proper windsurf suit and milf cosmetics etc. Worst she is running out of time to top out her government credit cards before their cut up.

      Perhaps Branson could use her for comedy relief on his airline commercials ?
    2. Ken280 posted on 02/17/2013 01:52 PM
      @WayneM_9172 You should keep this a secret! You will make this corporations only and friends of Governments. (kick backs) I know your right! I have one also!
  8. BlakeN posted on 02/17/2013 12:06 PM
    Looks like the Liberals are on the cusp of a revolution. Christy is no longer front and centre and Kieth Baldrey, Vaughn Palmer and Micheal Smythe have written condescending reviews in spite of Benny Chin's outbursts. Funny stuff. The reprecussions from the wrangling of the budget motion is going to severly damage the Liberal brand and Christy in particular. She is done.
    1. HJDH posted on 02/17/2013 12:58 PM
      @BlakeN Getting ride of Christy's image is a good move; it would even be more helpful if they simply appointed a more marketable leader and promised to call an inquiry into BC Rail / Basi - Virk. Get ride of Colman (the discredited Liberal enforcer) - this would demonstrate a willingness to be transparent.
  9. insite posted on 02/17/2013 01:16 PM
    That the Liberal party decides now to promote the party brand instead of its leader reflects a strategy that prevails in the corporate world. Apple for example has moved on and is now vigorously promoting the corporate brand rather than its founder. While corporations like Coca Cola, CN, etc. have been around a long time, their leaders come and go for various reasons. That is a fact of life-otherwise, the brand will not survive unless there is regular renewal.

    So, that may also apply to the Liberal Party. The party is foremost. It's objective must include survival.
    1. HJDH posted on 02/17/2013 01:21 PM
      @insite survival in the political sense means willing elections. Liberals obviously accept they cannot win with Christy at the helm, hence the effort to rebrand at the 11th hour.
  10. joes_2868 posted on 02/17/2013 04:09 PM
    Ken280 and Miltw: NDP Manitoba and NDP Nova Scotia blunders equal NDP Adrian Dix.

    NDP is NDP regardless of what province.

    Your thinking that a change will be welcome news.

    Welcome news in what way? If the NDP win government, what is the use when in fact they would lose in 2017, and once again a new coalition government would have to come in and take drastic unpopular measures to once again clean up a NDP mess.

    In the upcoming campaign, Adrian will have to answer questions about the NDP blunders in Manitoba and Nova Scotia, since he had dinner with both Selinger and Dexter late last year.
    1. bctaxpayer posted on 02/17/2013 04:26 PM
      @joes_2868 No party has ever been as corrupt as the BC lie berals.
    2. WizardOron posted on 02/17/2013 05:19 PM
      @joes_2868 Again you try to come as providing facts on here instead of what it really is conjecture and opinion of a very right-leaning voter.

      I just did a bit of research and the NDP are leading the polls in Manitoba and are very likely to win a fourth term and are only slightly down in Nova Scotia and are within reach of hanging onto power depending on the regional break down of the polls.

      Adrian Dix has proven himself to a better leader than Christie because one he has taken responsibility for and apologized for his actions. He has complimented the Liberals on some of their policies, he has made a point of pointing out the failings of all governments including the NDP and is promising to do all that he can to avoid making those same mistakes of any government.

      Adrian Dix likes to research and think out his thoughts about policies and promises so that what he wants to and promises to do are both achievable and affordable. It sounds like he wants to take a very balanced and reasonable approach to governing by involving all stakeholders in this province, an inclusive government.

      This is my opinion of course as I am free to make. This is a democracy and not all people should or have to have the same opinion as yours.
  11. joes_2868 posted on 02/17/2013 05:15 PM
    bctaxpayer: Dave Barrett, Mike Harcourt, Glen Clark, Dan Miller, and Ujjal Dosanjh, just to name some of the corruption that destroyed B.C.
    1. WizardOron posted on 02/17/2013 05:30 PM
      @joes_2868 These men did nothing to destroy BC.

      The economy still grew under the NDP gov't of the '90s. In fact it grew by almost 5% during their last year in office because commodity prices were on the rise and the natural resources sector was on the rebound.

      The BC economy has grown on average 3.5% per year since the 1980's.

      The BC Liberals were lucky to come into power when the commodity prices skyrocketed and provided the province with a huge boost in revenues. It should be noted that commodity prices are not controlled by gov'ts but rather by supply and demand.

      Mines closed in the 80's and 90's because their was no demand for the resources BC has in the ground. The Social Credit also bemoaned this fact during the last years they were in power.

      Gordon Campbell simply took advantage of the boom taking place around the world as the economies of China, India, and Pakistan took off thus fueling the commodity sector that thankfully benefited BC.

      If the NDP were in power at this time they province would have still felt this economic boom.

      I have voted across the political spectrum both provincially and federally so don't go calling me brainless or a left-wing nut job.

      BE RESPECTFUL as all should be on here. Anonymity is no excuse to rude or to resort to name calling!!!!
  12. joes_2868 posted on 02/18/2013 09:47 AM
    WizardOron: Nova Scotia Liberals 41%. Nova Scotia NDP 29%.
    Yeah right, NDP slightly down.
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