The Peter B. Gustavson School of Business at the University of Victoria is out with its third annual analysis of brands most trusted by Canadian consumers, and for the second year in a row, Mountain Equipment Co-op heads the list.
New to the top 10 are the Canadian Automobile Association at number two, and Cirque de Soleil at number 9.
The Gustavson Brand Trust Index sampled 6,560 consumers who scored 294 Canadian companies and brands.
Here is the top ten:
Fairmont Hotels & Resorts
Cirque de Soleil