More than two months after controversy erupted over a proposed new “wordmark” for the City of Vancouver, the proposal is back before City Council.
Councillors will be voting Tuesday to formally kill the widely panned graphic that was approved in February, while charting the course towards a new “visual identity” for the city.
If approved, Vancouver voters will have the final say on a newly designed logo.
The logo became an issue back in February, when the city quietly approved a simple $8,000 wordmark after accepting a lowest-bid pitch from local firm Hangar 18.
That image, which consisted of two words in Gothic font was the subject of significant online ridicule, characterized as simplistic and unoriginal.
The wordmark also took fire from the city’s design community, which circulated an open letter criticizing the city for promoting itself as a haven for creative professionals and then failing to make use of their services when developing a city brand.
In late February, Vancouver Mayor Gregor Robertson pulled the plug on the logo and pledged to work with designers on a new one.
Tuesday’s motion, if approved, would have the city work with the B.C. Graphic Designers of Canada to “engage the public on a new visual identity, within existing budgets.”
From there, they would develop several options which would be put to the public in an online vote for a final City wordmark in the fall of 2017.
CKNW has reached out to the Mayor’s office to clarify how much money would be budgeted for the process.