Vancouver City Council has voted in favour of dropping the notorious logo that was at the centre of a city-wide outrage in February.
The $8,000 logo that was supposed to inspire instead attracted a lot of criticism for being “too simple,” “too dull,” and “too much like Chilliwack’s.”
The choice, which reportedly went to the lowest bidder, was also controversial for being used in city watermarks before council had voted on it.
Mayor Gregor Robertson telling council on Tuesday, “now, it’s time for a refresh.”
The city will create another new logo, this time with the help of the B.C. branch of the Graphic Designers of Canada.
“I think this is a good process, I’m really appreciative of the Graphic Designers of Canada for their partnership and willingness to support us and collaborate on a public process,” Robertson says. “I think we should be able to get this wrapped up in a good, solid way in the next couple months.”
But that idea did not impress councillor George Affleck, who voted against the motion.
Affleck accused Mayor Robertson of not taking the full extent of costs into consideration.
“You’re saying it’s not going to cost much money, it’s going to cost a lot of money Mr. Mayor. The process may be not very expensive, but it’s still going to be a process and take staff time. But then there’s changing the trucks, there’s changing signage, there’s changing letterhead, there’s changing all these other items in our city that we have to do to change the logo. This is not free.”
The final decision on the logo will be turned over to Vancouver voters, who will choose the final design.