NEW YORK (AP) — Model and Kardashian clan member Kendall Jenner’s turn as a Pepsi-wielding protester has some on social media decrying the imagery as appropriation of the Black Lives Matter movement.
The “Live for Now Moments” video released Tuesday has Jenner in a platinum wig on a photo shoot when protesters amble by. She rips off her wig, smears away her lipstick and joins them, eventually handing an officer on the demonstration line a can of Pepsi. He gulps some down, and then grins as Jenner dances off with her new friends.
Reaction on social media ranged from some saying the imagery was tone deaf, to it evoking a widely circulated photo of Black Lives Matter protester Leshia Evans last year in Louisiana.
#PepsiMoment ad brainstorm
"We need an influencer" – Kendall
"We need representation" – PoC
"What's trendy?" – Protests
Put them together!
— Jean-Pierre, K? (@JKavJA) April 5, 2017
— Rudolf` (@RudyKorobkov) April 5, 2017
If Pepsi released the ad on saturday we would have been like lol good joke
— Lizzy (@thedirtbird) April 5, 2017
— janice w. (@stylish_in_dc) April 5, 2017
— Kyler Dibben (@KylerDabbin420) April 5, 2017
#PepsiMoment wrong message! Epic fail!
— ❤️TohLouLopez (@prototypesilva) April 5, 2017
Evans was detained when she approached police at a demonstration in Baton Rouge.
In a statement late Tuesday night, Pepsi defended the ad.
“This is a global ad that reflects people from different walks of life coming together in a spirit of harmony, and we think that’s an important message to convey,” the statement said.