A B.C. restaurant group is hoping to get the ban on mandatory high heels rolling, and it’s not afraid to get cheeky to do it.
The Joseph Richard Group took advantage of April Fools’ Day to show its support for the idea with an early prank – claiming it had filed multiple rezoning applications to allow servers to work while riding ‘hoverboards.’
Yes, the battery-powered two wheel fad toy you’ve seen teens scooting about town on.
But while you won’t be seeing servers rolling by with a tray of cocktails any time soon, the company does hope to see some big changes.
CEO and Founder Ryan Moreno says the issue is no laughing matter but the humour was meant to promote gender equality in staff uniforms.
The JRG, which operates about two dozen pubs and restaurants including the Townhall chain, the Oak & Thorne, and the Buck & Ear has had a flexible footwear policy for some time.
Moreno says female staff have told him in the past that it’s uncomfortable to wear high heels while they work on their feet.
“We wanted to lead by example, there’s a few different things I think that we try to do. Obviously with the heels and the uniform we took a lot of input and feedback from a lot of the women in the company and sort of asked their opinion of something that was fashionable and also comfortable.”
He says it makes sense because some staff members walk between 10-12 kilometeres a shift.
“They’re walking quite a bit and you know, if it’s busy, they’re walking quite briskly. So I mean that was something that for them it just seems… [I] wouldn’t say common sense, but it just makes sense. I mean you wouldn’t go for a jog in heels.”
Earlier this year, Green Party leader Andrew Weaver proposed a law to end high heel requirements in the service industry.
In March, Premier Christy Clark said she supports the idea, however, the proposal died when it wasn’t passed before the end of the spring session of the legislature.