As part of a website expansions, RE/MAX Canada has created listings for pretty much every single address in Metro Vancouver….along with some small text indicating that most of them aren’t for sale.
That’s cold comfort for locals who are fielding calls from realtors and confused would-be buyers now….and for those who are concerned about privacy, or about being used as a money-making tool for the company.
But Elton Ash from RE/MAX says it’s part of their strategy, “for us as a leading real estate organization in Canada to really position ourselves as the number one real estate information site, not just homes that are for sale but any information as pertaining to real estate.”
LISTEN to the full interview:
He says they are starting this model and building out over time.
Although he does admit to having received some calls from concerned people about having their home show up on their website, he says they’ve only received about a dozen in the last few months.
He says they will take the photo down if the owner complaints.
Currently, the website has 15-million properties listed.
President of BSCI Investigations Denis Gagnon says he came across the website when a friend of his called him to say his house was on sale.
“I went on and being an investigator I started digging and there it was, [I] Googled it and my house was connected to RE/MAX.”
He says the company is probably not getting many complaints because they don’t know about it yet.
“Is it unethical? In my view it is. Is it illegal? No, but it’s borderline on the privacy act.”
But RE/MAX says they want to create an all-encompassing website.