A new global survey shows an implosion of trust in four key institutions: business, government, NGO’s, and media.
For the first time since its inception in 2000, the Edelman Trust Barometer shows Canadians distrust the media.
Lisa Kimmel with Edelman Canada says recent world events have begun to chip away Canadians historically strong faith in traditional news outlets.
“This year what we saw in Canada was that traditional media and search engines are actually tied for first place. So Canadians are as likely to go directly to a traditional media outlet as a source of news as a search engine.”
Kimmel says 31 per cent of respondents attribute the country’s problems to media, second only to government.
“If the role of media is to look out and hold business and government accountable, media has a real credibility problem.”
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Kimmel also says the informed public are more likely to trust media than the mass population.
“And again, not surprising giving the credibility issues that we’ve seen amongst media over the last several years.”
The study also shows a large number of Canadians will discredit information that does not coincide with their views and 55 per cent don’t regularly listen to an opposing point of view.
“These results were actually quite surprising for Canada, that facts don’t seem to matter in this country either…almost 50 per cent of the Canadian population will never or rarely change their point of view on a particular social issue.”
She says to restore faith in systems, institutions must step outside their comfort zones in order to push the publics’ fears aside.
With files from Koy Tayler