The City of Vancouver is looking to change its branding.
A staff report says the city hasn’t changed its brand in 10 years.
The city hired a branding firm who put out the lowest bid for the project, which came in at just under $8,000.
The firm was asked to come up with a logo that’s easily recognizable to those whose first language isn’t English.
Councillors will vote on it on Wednesday, and if approved, the new watermark will be phased in over the course of 2017 to save costs.
And in case you were curious, one of the changes is a font change to ‘Gotham.’