The University of British Columbia has pulled the plug on an advertisement seen running on American far-right news website Breitbart.
The move came after activist group SumOfUs Tweeted UBC, pointing out the ad for the school’s new pool running on the site.
“I knew that UBC forestry had explicitly agreed to end its’ relationship with Breitbart and so I was surprised to see another advertisement for UBC on there, so I just sent a quick tweet to UBC, and I got an immediate reply that they would end their relationship immediately,” says SumOfUs lead strategist Emma Pullman.
“Breitbart’s brand of bigotry is bad for business, so this is an organization that is in the business of promoting hate, it’s not a news organization, this is a far right… you know, a far right-wing website that promotes anti-semitism, really extreme hateful views.”
In an email, UBC spokesperson Susan Danard told CKNW that it was a mistake by the ad agency, and that UBC normally excludes political sites.
Danard says as soon as they learned their digitial ad was on the website, they had it removed.
Breitbart has attracted growing attention over the course of the last year as the unofficial media hub for the white nationalist self-described “alt-right.”
UBC is just the latest organization to be targeted by a campaign called “Sleeping Giants” that has sought to pressure companies and groups whose ads have run on the site.
With files from Michelle Morton