Uber’s chief strategist David Plouff is confident the lift sharing service will come to Vancouver by Christmas.
Plouff told the Greater Vancouver Board of Trade that the city is in danger of falling behind the rest of the world when it comes to ride sharing.
But speaking on CKNW’S Steele and Drex show, he says they are hopeful Uber will launch in Vancouver by the end of the year.
“I hope by the holidays, but you know, as soon as possible. Cities of the future are only going to work if we have more people in cars, less cars on the road.”
Listen to the full interview:
He says it’s time Vancouver got on board.
READ MORE: B.C. starts consultations on Uber
“Vancouver right now is the largest city on the continent that doesn’t have ride share and if it waits another seven eight months, it could be the largest cities in the world that doesn’t have ride share. I think the government will find a way forward, because again, we’re not talking about solving a medical mystery here, it’s not that complicated.”
The lift sharing service, which operates in cities including Toronto and Ottawa, was banned in Vancouver in 2012 by the BC Passenger Transportation Board.