It’s the end of an era that started two decades ago with two-way messaging pagers…Blackberry has announced they are leaving the money-losing hardware business.
One would think though this affects, and has affected, fewer and fewer people with dwindling demand for their devices barring the keyboard loyalists, who have become fewer and further between.
A promise from CEO John Chen to shareholders a little over a year ago, that unless he could make the hardware division profitable, the company would no longer focus on making the device internally.
It played out exactly as many could have anticipated.
For the company that’s got its name from the once iconic smart phone, it’ll mean a focus on their software and services business.
In recent years it has been announced partnership with tech giants like Samsung that have garnered optimism in their longevity, and unfortunately not the unveiling of the BB10.