A B.C. club is raising questions about retail advertising on public service sites.
Steve Jones with the Federation of Mountain Clubs of B.C. says his group was caught off guard when they saw a “Coleman” ad on BC Park’s website.
“We don’t want our government agencies to be funded directly by commercial interests in ways that may ultimately have an influence on the way the decisions are made.”
Jones with the Federation of Mountain Clubs of BC says the ad raises a bigger question.
“Any time that we are looking at agencies like the Ministry of Environment, the Ministry of Health, the Ministry of Finance, Ministry of Education, I think we need to be very careful about the way that ads could be used because we also rely on those agencies to make independent decisions about how those resources are managed.”
A Coleman ad is seen on the main page, and a larger banner appears only on some of the more popular park pages.
The Ministry of Environment says the contract with Coleman is worth $4,500 dollars for a one year period – and that proposals are chosen based on ‘compatible park values.’
Ministry says sponsorship money goes towards enhancing provincial parks.
CKNW looked at websites from provincial parks across Canada but BC Parks was the only one with ads.