Air BnB is out with a new campaign portraying hosts as everyday people trying to make ends meet.
In the ad Michel Duran, one of two people featured in them, says it helped:
“There’s no question that the real estate market is crazy, I’m a film maker. With Air BnB, I was basically able to keep going.”
While Vancouver City Councillor Geoff Meggs says the stories are interesting, they don’t address the real problem: supply.
He says people are turning over entire units to tourists that are meant for locals here.
“It doesn’t tell the story of commercial operators who I’ve been told about by very frustrated condominium strata residents, strata council can’t control the problem. It doesn’t reflect the realty that I hear from renters who feel their buildings are being emptied out to Air BnB.”
A July report from the rental site shows 69 per cent of last year’s listings were entire homes.
So does it really portray everyday people?
Christopher Nulty is a spokesperson for AirBnB.
“There’s many examples where you see people who have a basement apartment who could not be rented out in the long term market because it doesn’t have a separate kitchen or a separate entrance.”
This is the third major campaign by the company.
The first two saw Air BnB offering new hosts 250 dollars to sign up, and another teaming up with Car2Go offering up free driving minutes.
The city will be looking at solutions to curb short term rentals when council resumes in a couple weeks.