Tisdale, Saskatchewan will no longer be known as the “Land of Rape and Honey,” as the town has officially retired its long-time slogan.
“Opportunity Grows Here” will be the new town logo, as announced by Tisdale officials today along with a new and updated website.
Tisdale Mayor Al Jellicoe told Global News that it’s an evolution to recognize Tisdale’s tradition and expertise in the agriculture field.
“Tisdale has been supporting the agricultural sector for many decades and we have the capacity and expertise to support large scale agrivalue industry from crushing plants to value added processing.”
Original slogan under fire for use of “rape”
Rape refers to rapeseed, a bright yellow crop that was a precursor to the modern canola and a key agriculture product of the area, but it offended those who connect the word to sexual assault.
Community consultation said it was time to drop the logo
The change in slogan came after a survey in the community and consultations with branding experts, according to Sean Wallace, director of economic development, speaking to Global News.
“Our survey, our focus groups and the advice we received from industry experts indicated it was time for an update.”
The change has been trending on Twitter since announced, with many people noting surprise that it took 60 years to update.