It’s a photo that has been shared more than 30,000 times since last year’s Pemberton Music Festival.
It shows a campground littered with garbage.
Fast forward a year, and the Lil’wat Nation hopes there’s no repeat of 2015.
Tents, water bottles, chairs, inflatable mattresses, all left behind.
Dean Nelson with the Lil’wat Nation.
“They are welcome here, but they have to respect the people and the land. They are guests here and they have to act as such.”
“You go anywhere else, you don’t leave garbage and you don’t abuse the place.”
The aftermath last year saw campgrounds littered with garbage.
Nelson says he’s been in touch with festival organizers.
“They said they have taken everything in consideration and guaranteed all concerns will be taken care of. That’s their word this year so we’re going to go by that for another year.”
The event attracted more than 115,000 people last year.
CKNW reached out to event organizers, who sent a statement:
“While last year many fans left belongings behind, the grounds were clean within 24 hours. For 2016, the Pemberton Music Festival has implemented a Camping Ambassador Program to encourage fans to pick up around their campsites on a daily basis and those who tidy up the most will be rewarded each day. The Camping Ambassadors will work closely with Clean Vibes (event waste and recycling services) to properly dispose of all waste and recycling. The Camping Ambassador will also be in charge of motivating members of their campsite and help provide/relay general information to them about the festival.
The festival has also increased the number of trash bins and recycling bins around the entire site and campgrounds, and always encourages its patrons to pack out what they pack in. And like last year, the festival will mount a full-court press to ensure grounds are thoroughly cleaned immediately following the festival.”
The festival begins next Thursday.