It’s clear TransLink keeps a fairly close eye on what the media reports about the organization.
Documents obtained through Freedom of Information show following a TransLink media availability back in January about the new Compass Card, there was a backdown back at transit headquarters with an “analysis of coverage.”
That included which media outlet was at the availability, what they reported and even the ‘tone” of the stories.
Most times reporters were rated as “factual, with a neutral tone.”
There was also a breakdown of what media had the most comprehensive coverage.
According to the FOI documents, TransLink felt radio missed the mark on key messages.