Vancouver City Council has approved the first step towards a major Playland expansion.
Councillors agreed to $1.5 million to cover the costs of detailed design work and a funding strategy.
The work will sketch out the feasibility of moving forward with a bold $120 million, ten year plan to turn East Vancouver’s Playland into a “world class theme park.”
President and CEO of Pacific National Exhibition, Mike McDaniel says there is no “plan B.”
“We haven’t considered that at this time because all of our energy has been pushing for this plan that we’ve been working on for about three years now.”
Re-vamp would attract more visitors
McDaniel says it could take up to 33 years to repay the city for the expansion through higher attendance, onsite spending, and ticket price hikes.
“When we get ten years in the future we are looking at about a 27% increase (in ticket prices) most of that is actually just inflationary factors and then there is some market conditions because if you are offering a better project you can obviously demand a little bit more to charge.”
Visitors are expected to increase from one million to 1.6 million.
Revenue growth is projected to increase from $19.5 million to over $40 million per year.
The proposed changes would turn Playland into six different theme zones
View the visual concept plan here: HastingsParkPNE-doco-ConceptPlan
This would be the new entrance to Playland consisting of a pedestrian promenade with food, patios, retail and games., almost like a modern version of the causeway.
This zone would be a landscaped escape from the themed environments, where guests enjoy the park surroundings visually integrated with Festival Meadows.
A special zone catering to the tots.
Consisting of a tree fort village, rides and lots of climbing adventures and ecological exhibits.
A water themed area with rides that celebrate BC’s heritage with lots of water-themed rides.
Reflecting gritty urban industrial side of Vancouver with interactive entertainment including graffiti stations, rock wall climbing, laser tag, light shows and concerts. The wooden roller coaster would become part of this area.