The City of Vancouver is looking to crackdown on floating signs in False Creek and English Bay.
Last month a 12-meter wide illuminated billboard sparked controversy when local residents complained, calling it “visual pollution.”
A staff report going to city council next week suggests the sign-bylaw be updated to prohibit floating signs, except those smaller than one square meter.
It says the sign by-law does currently regulate signs “on waters within the boundaries of the City, including False Creek and English Bay,” and adds some of those waters are also under Port Metro Vancouver’s jurisdiction, which also bans floating advertisements.
Chair False Creek Residents Association, Patsy Mcmillan, thinks there should be a blanket-wide ban.
“I would say that we would prefer that they were banned outright but certainly having it at one square meters is better than the twelve square meters it has been.”
“It’s suppose to be a quiet waterway for everybody, a public waterway. It is not suppose to be for advertising. And it just seems pretty crass to have that visual impact on everybody’s lives.”
The signs would be limited to one per vessel to allow “limited promotional advertising on commercial vessels.”
Amendments to the by-law would be looked at as a part of the city’s Sign By-Law review, which would be reviewed by Council this fall.
Wave of complaints
The move comes after a company called Burke Billboards began operating in March.
It’s website, which now reads “down for maintenance,” advertised a service that would operate daily from 7 am to 11pm, from False Creek to English Bay.
That prompted angry reaction on social media, along with a wave of complaints from False Creek residents.
Burke’s vessel was temporarily detained by Transport Canada for not having commercial vessel certification.
Burke Billboards did not return a request for comment.
Another floating billboard has also been recently spotted, operating during the Vancouver Sun Run and the city’s 4/20 event.