It started as an idea more than 20 years ago.
The idea was based on a daily 4:20 p.m. ritual that was born by a group of high school students in California in the mid-70s.
“Meet you at four-twenty” was code for ‘let’s meet and smoke dope’, and eventually grew into a common catch-phrase among Grateful Dead “heads” through the 1970s and 80s.
Fast forward to 1995, and the HempBC store is founded by well-known Canadian cannabis activist, Marc Emery. One of the first of its kind in Canada, the store opens at 307 West Hastings Street, located directly across from Victory Square Park.
As the story goes, the idea to turn the daily event into an annual gathering came from a couple of Emery’s store employees, Danna Rozek and Cindy Lassu.
Timeline of 4/20
4/20 is born
On April 20th, 1995 the first ever 4/20 event took place at Victory Square. It was held there for two years before moving to the Vancouver Art Gallery in 1997.
Last year was the 20th anniversary of the celebration and this year, organizers decided to move the event to a location away from the downtown core.
Sunset Beach and 4/20
The 21st annual 4/20 will take place at Vancouver’s Sunset Beach in English Bay tomorrow, and despite protests from the Vancouver Park Board, the Vancouver Police Chief told CKNW in an interview that Sunset Beach is a more appropriate location.
“We get tens of thousands of people, and as you know that’s going from the Art Gallery down to Sunset Beach, and that’s probably a more appropriate venue for it to get it out of the downtown core. It disrupts traffic and problems like that.”
The event kicks off at around Noon, with the giant spark-up happening at 4:20 pm.
Expect traffic disruptions.
The Park Board has also decided to close the Aquatic Centre for the day in order to “avoid impacts to patrons” during the event.