The Vancouver Canucks have bottomed out this season, and with the on-ice product as glacial as the surface they play on, ticket prices are expected to stay cheap next season.
Mario Livich with ShowTime Tickets insists everyone has a price for Canucks games.
“If a ticket is priced right, fans will go.”
He’ll admit it was a struggle almost from start to finish, but they managed to find a way to sell a similar volume of tickets as the company did when the Canucks were a contender.
The problem is, the average price of tickets he says have halved from $100 dollars a seat in their heyday to just $50.
“Sure, we’re seeing prices go down and margins are very, very thin, but we’re just buying low and selling low, whereas in years past it’s been a different story.”
Livich says if anything, it presents working-class families of four an opportunity they might not have otherwise been able to afford.
“With the Canucks market being so low right now and looking like it’s going to be that way next year, it’s a great way for people to get great value and tickets at a great price.”
Given the team’s current state, he estimates the rock bottom prices will also continue.
Livich says his business is surviving off better draws like the Whitecaps and concerts.