Metro Vancouverites want services like Uber to share more than just rides, according to a new poll from Ipsos Reid.
The survey shows a full two-thirds of respondents want to see ride hailing services covered by the “same” regulations as taxis.
Kyle Baird with Ipsos Reid says among the results were one overriding theme.
“Safety is over and above everything else. People want vehicles to pass regular safety inspections, they want a sense drivers have passed the police background check, that they’ve got commercial insurance, that they’re properly licensed.”
The survey didn’t ask residents whether they would prefer Uber over a taxi service.
Rather, it showed respondents 17 possible government requirements, and asked whether they would want them in place if a ride hailing service was in operation.
“Some might be interested in having ride share services available. It’s not a desire to have a system that’s unregulated. They want government to step in if it’s going to be operating in their municipality, they want certain standards, especially ones regarding safety.”
16 out of the 17 got a majority “yes.”
Among the key findings:
- 95% – Vehicles must pass regular safety inspections
- 93% – Drivers must successfully pass a police background check
- 87% – Drivers must be licensed to drive a vehicle for hire
- 84% – Drivers must have proper commercial insurance
- 80% – Drivers must obtain an operating license from their local municipality
- 76% A maximum allowable fare that can be charged even during the busiest periods
- 67% New services should be subject to the ‘same’ regulations as taxi operators
- 45% Companies must make an investment in the local community
The survey was done last month on the behalf of the Vancouver Taxi association, from an online panel of 800 Metro Vancouverites.
It comes as Uber ramps up a marketing campaign in the region, complete with radio ad blitz.
The company also had marked cars on the road today as a part of an “Uber Pitch” event, in which entrepreneurs could make a 15-minute rolling “elevator pitch” to local investors like Hootsuite CEO Ryan Holmes.
Last week it emerged the company was advertising to hire drivers in Vancouver.