You’ve heard about the push for gender equality at City Hall, but how about in the film industry?
In a bold commitment, the National Film Board of Canada is promising half of all new productions will have female directors, and 50% of all production spending will be allocated to those films.
NFB Commissioner Claude Joli-Coeur says it’s about reflecting the reality of Canada.
“There is parity that is so normal, should be so normal, tracking what Canada is all about, a nation of women and men.”
Joli-Coeur, says it will create greater opportunity for women.
“We know that the talent is there, it exists, it’s a matter of managing it and finding it.”
He’s challenging other publicly funded organizations to follow suit insisting it increases opportunity for women in specialized fields.
While the NFB says films directed by women account for half of production spending this year, it says a recent report shows industry-wide, female participation in the industry is at shockingly low levels.
It says women represented just 17% of directors, 22% of writers, and 12% of cinematographers in Canadian films sampled in 2013-2014.
“The fact remains that, in 2016, we’re still, as an industry, having this conversation about women being fully represented, on screen, off screen and in key industry positions. Personally, I find the lack of representation unacceptable, given the amazing talent that exists.”
The new NFB plan is to be phased in over the next three years.
The National Film Board has a long history of supporting women film makers, including the 1974 creation of “Studio D,” the world’s first production unit devoted entirely to their work.