Is it the ocean, the mountains, the forests, or the growing metropolis?
2015 was a good year for BC tourism, with an almost 8-percent increase in international visitors compared to the year before.
In all, the province saw 4.9-million international visitors.
There was a huge boost in travelers from France, with visits up almost 33-percent.
The province credits new flights and the elimination of the jet fuel tax in 2012, which makes air travel cheaper.
The number of tourists visiting BC from japan was up 15.5-percent, while Americans increased trips by almost 10-percent.
The ministry is also crediting its marketing strategy.
Numbers from 2015 aren’t available yet, but in 2014 tourism added 7.1-billion dollars to BC’s gross domestic product.