The City of Richmond’s changing the rules when it comes to advertising at bus shelters.
Spokesperson Ted Townsend says complaints have come in over the years that ads were mainly in Chinese.
“We’ve responded to those concerns in the past through persuasion and now we are just giving ourselves a little bit more ability to make sure that doesn’t happen.”
The new contract with advertisers will call for advertisements to be mostly in English.
“It’s an inclusive mix that makes sure everyone can understand what the advertising is about and what is being communicated and that’s what we look for in an inclusive community.”
More than half the population in Richmond is of Chinese descent.
The old contract only required signs to “abide by Canadian advertising standards.”