It’s one of the world’s most iconic dolls – but for years, her name has come to be an almost shorthand for an unrealistic beauty ideal.
But today, Barbie maker Mattel is taking a big leap into the 21st century – ditching the tiny waist and hourglass figure for a “broader view of beauty.”
For the first time in 57 years, the toymaker is altering the doll’s proportions to more accurately reflect women’s bodies.
“These new dolls represent a line that is more reflective of the world girls see around them – the variety in body type, skin tones and style allows girls to find a doll that speaks to them,” said Evelyn Mazzocco, Senior Barbie VP in a press release.
The new line, dubbed ‘The 2016 Fashionistas’ includes three new body types – curvy, tall, and petite.
SEE: Barbie’s new look
On top of Barbie’s new shape, Mattel is looking to add more diversity to the dolls by offering seven different skin tones as well.
The toys will also come in multiple eye and hair colours, and, as in the past, with a variety of add on clothing and accessories.
Mattel says the new toys will be available online to U.S. customers starting today, and will roll out to retailers worldwide by this spring.