The Canadian Blood Services is hoping to harness the holiday spirit of giving to fill up the nation’s blood banks.
Volunteers were out in force today to kick off the Wrap It Up Red holiday campaign.
Director of Donor Relations David Patterson says there’s always a need for donors. But he says the holidays are an opportunity to change that.
“Particularly when we think of this time of year, when it is the season of giving, we think of this as the gift that nobody returns.”
Patterson says many people don’t realize that by giving up just an hour of time, they could save someone’s life.
“It’s a really important concept because we can’t make it. We can’t manufacture blood. So the only way that we get blood and stem cells to help patients across the country is through generous donors, such as you’d see in our clinic here today.”
Organizers decided to make their bandages red after seeing countless posts on social media.
“Kind of a fun way to wear the badge of honour really, as a donor, so that people when they go out back to the workplaces, hopefully they’ll say ‘yeah, I gave blood today’.”
Patterson says they’re hoping to see those “badges of honour” appear around town over the course of the holidays.
— CdnBloodServices (@itsinyoutogive) December 12, 2015
Story by Aneesa Heatherington