If you’ve ever taken a trip to the Canadian Rockies, you’ve probably enjoyed the fresh, crisp, clean air.
That air is so good, apparently, that people all over the world are willing to pay premium prices to breathe it in, in the comfort of their own home.
Moses Lam is one of the co-founders of Vitality Air, an Edmonton company that collects air from Banff and Lake Lousie, bottles it, and ships it to anyone looking to catch their breath.
Speaking on the Lynda Steele show, Lam says the idea started out as a gag that quickly got serious.
“We wanted to do something fun and cool and that was nifty and cause a disruption. Se we decided to see if we could sell air. So we sold our first bag of air on ebay for 99 cents. Air in a ziplog bag.”
The next bag sold for $168 U.S., which is when the wheels started turning.
Lam says they figured out how to bottle the air to hold more, and make it easier to ship. Now you can buy the air in a three or 7.7 litre bottle.
Big in China
Lam says they’ve been doing well selling in North America – moving about 4-500 bottles a month.
But he says the real growth is coming from China. Their first shipment of 500 bottles sold out in under a week.
Lam says that’s partly because of air pollution in the Asian country.
“When the smog hit that’s when things really, really took off.”
Lam says the product has been a smash-hit on China’s version of e-bay, and that since they’ve hit the market they’ve been hard pressed to keep product in stock.