When was the last time you bought a full length album, either in digital or hard form?
And will you be buying Adele’s new album “25”? Released today after a five year wait, it’s taking the music world by storm.
And it seems that’s exactly what the business-savvy crooner is counting on. In a bold move, she’s decided not to offer the album on any of the digital streaming services, including Apple Music, Spotify, or any other major streaming service.
Predictions are that she’ll cash in on the move, and sell as many as 3.5 million copies of “25” within the first week. Her last album, “21” sold over 30 million copies worldwide.
According to CBS News, the move comes at a time when CD sales have declined 80% in the past decade, and digital streaming accounts for 32% of annual revenue for record labels.
This morning Spotify released a statement to CBS News:
“We love and respect Adele, as do her 24 million fans on Spotify. We hope that she will give those fans the opportunity to enjoy 25 on Spotify alongside 19 and 21 very soon.”
In the meantime, if you want to buy the album, it’s available on iTunes for $10.99. Which means if the album does sell 3.5 million in the first week, she stands to bring in a cool 38.5 million dollars. Not bad for four years work.