It’s a brewing controversy that has some warning of a war on Christmas.
Starbucks is dropping its traditional, festive “holiday” cups in favour of a bold, simple red sleeve.
Since 1997, the company has released the annual patterned “red cup,” in an event that has become something of a tradition for some regular customers. But this year, there will be no more snowflakes, Christmas lights, or ornament designs.
The company says it’s about inclusivity, and creating a quiet, simple space during the holidays.
“Starbucks has become a place of sanctuary during the holidays … We’re embracing the simplicity and the quietness of it. It’s more open way to usher in the holiday. Creating a culture of belonging, inclusion and diversity is one of the core values of Starbucks, and each year during the holidays the company aims to bring customers an experience that inspires the spirit of the season. Starbucks will continue to embrace and welcome customers from all backgrounds and religions in our stores around the world.”
But not everyone is so sure. In fact, the choice has online outrage percolating with allegations of political correctness gone too far. Take former pastor Joshua Feuerstein, who posted this to Facebook upon hearing the news:
That message has sparked a heated online debate, with thousands of comments on both sides.
Challenge Accepted!🎄 Let's put Christ back in Christmas! #MerryChristmasStarbucks— aurelie (@aurelierose1011) November 6, 2015
You #merrychristmasstarbucks people are insane, instead of freaking out over minimalist design, go feed a hungry person.— Lauren Comito (@librariancraftr) November 7, 2015
So is it really a war on Christmas? Is it a tempest in a teapot?
CKNW’s Lynda Steele has some thoughts.
“What I’m saying is, I don’t get this. How are snowflakes and snowmen, and ornaments and reindeer and cartoon carolers- how are these offensive symbols that would really offend anybody?”
And she had much more to say about it on today’s installment of the Lynda Steele show…