A new case study suggests booze in bars, clubs and pubs is cheaper since the province brought in Happy Hour last year…
Maybe TOO cheap.
University of Victoria psychology undergrad Casey Sharpe surveyed 23 establishments in downtown Victoria for the Centre for Addictions Research BC.
“Overall, we found that happy hour prices were significantly different than daily drink prices, when it was the same type of alcohol specials at the same establishment.”
She found happy hour specials were, on average, 35 cents cheaper than drink specials that existed before laws were changed.
To give patrons even more options, Sharpe says many bars and pubs kept their old specials as well.
But she says that’s not necessarily a good thing.
“Some of the establishments, they had happy hours very late in the evening, when it’s already a high risk time for overconsumption and hospitalization due to alcohol hospitalization.”
Sharpe wants to see minimum drink prices raised.
She says other research already shows a connection between raising prices and lower incidents of crime.