“They can’t produce wine at the same cost as the large wineries. It’s just not possible.”
You’ve been able to buy B.C. wine in supermarkets since April, but as the province moves to license more grocery stores to sell vino, some small and medium-sized wineries still have a few sour grapes.
A town hall meeting was held for those wineries to air their worries about their bigger, wealthier competition.
Kim Pullen with the B.C. Alliance for Smart Liquor Retail Choice says the province wants to grow the wine industry but also have wine on store shelves for consumers.
He says small wineries want a level playing field.
“What we’re looking for is some limits on shelf space. We don’t want to see one or two large players dominate shelf space.”
He adds small wineries can’t afford to operate and bottle as much wine as the big players, nor can they sell them at low price points.
He’s advocating for the liquor review to draft regulations for wines to be sold at a minimum price.