The official logo for Canada’s 150th anniversary has been selected but the chosen design is receiving mixed reviews.
The winning logo was chosen from among 300 entries in a contest that was aimed at students. Ariana Cuvin is a 19 year old, second year student in the University of Waterloo’s global business and digital arts program who says she put the design together in just a few days. Cuvin received $5,000 for winning the contest.
The Canada 150 logo site describes the design:
“The base of the leaf is made up of four diamonds (diamonds are celebratory gems), with nine more expanding outwards from them, meant to represent the four provinces that formed Confederation in 1867 eventually growing to the 13 provinces and territories. The repeated shape is meant to create a sense of unity and the 13 shapes forming the leaf represents our togetherness as a country. The multi-coloured iteration gives a feeling of diversity while the red one shows pride and unity.”
The logo will be featured in all Government of Canada products and events related to the 150th anniversary.
Not everyone is thrilled with the logo. Professional graphic designers have described it as amateurish and meeting the minimum criteria for a useable logo.
Others have noted the similarities between the 150th anniversary logo and the centennial logo from 1967, which consisted of 11 multi-coloured equilateral triangles representing the 10 provinces and the territories, formed into a stylized maple leaf.
It was designed in 1966 by Hamilton-born Stuart Ash while at the firm Cooper & Beatty Ltd. Ash later formed the international design firm Gottschalk + Ash in Montreal.