July 1st will mark a major turning point for how Canadian companies will be able to communicate with their clients.
Gone will be the days of entering your inbox and getting urgent messages to click here and sign up now.
As of July first Canada will put into play an anti-spam legislation aimed at keeping inboxes free of the unwanted marketing from companies.
Andrew Aguilar is a lawyer specializing in internet law and says he sees the need for an anti-spam law, but does have some concerns.
“I question how many benefit it’s actually going to have. You know it only covers messages that have a commercial purpose, so it doesn’t cover pop ups or directed advertising.”
Aguilar says businesses may struggle with the uncertainty of this law in its beginning stages.
Violating the law could result in massive fines for organizations, businesses and individuals.